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Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student.
From an emailed cartoon to coworkers in 2002, Fishburne’s Marketoonist series has grown by word of mouth to reach half a million readers a week. His cartoons have been featured by the Wall Street Journal, Fast Company, and The New York Times. They’ve appeared twice on billboard ads in Times Square and once helped win a Guinness World Record.
Fishburne is a frequent international keynote speaker on innovation, marketing and digital transformation, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne spoke at the TED headquarters in New York on “The Power of Laughing at Ourselves“. He was Cartoonist-in-Residence and Lecturer for the Stanford GSB course on humor in business and is a repeat lecturer on humor at Harvard Business School.
In 2010, Fishburne expanded Marketoonist into a cartoon studio focused on content marketing, thought leadership, and culture change. They’ve developed custom marketoon campaigns for over 200 businesses, including Adobe, Kronos, Lenovo Software, Dell, IBM, Russell Reynolds, Pitney Bowes, Deloitte, and DBS Bank.
Fishburne is the author of “Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.” He also illustrated 3 business books with Deloitte: “Provoke” (Wall Street Journal Bestseller), “Detonate” (National Bestseller), and “Work Disrupted.”
Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Interim Chief Marketing Officer at HotelTonight, Managing Director for International at Method Products, and worked in brand management for Nestle and General Mills. Fishburne developed web sites for interactive agency iXL and started his marketing career selling advertising for the first English-language magazine in Eastern Europe.
Videos
Speech Topics
DAVID WITHIN GOLIATH
Thinking like a challenger is a state of mind, not a state of market. Whether you are David against Goliath or David within Goliath, thinking as a challenger brand can create success against insurmountable odds.
OVERCOMING IDEA KILLERS
The creative process shouldn’t end after the brainstorm, yet ideas often suffer a thousand cuts in the process of bringing them to life. Tom sheds light on the path of transforming ideas into new products and frame ways to build a cuture that champions creativity and overcome idea killers.
MARKETING WORTH SHARING
The best marketing doesn't feel like marketing. There has never been a better time for brands that can tell a story well. Yet, most brand building is not marketing worth sharing. Marketing has evolved and Don Draper is no longer in charge.
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