He has been referred to by his colleagues, clients, and friends as “America’s Leading Market Strategist.” He is Thomas Winninger, founder of the Winninger Institute for Market Strategy, a research institute, and author of the best-selling books, MarketQuake, Full Price, Price Wars, Hiring Smart, Sell Easy, and his just published book, Bullseye! that tells what market leaders are doing to consistently hit the bullseye.

Winninger’s companies include IntroSpect Research, TeamTrac Training and Winninger Works Productions. His companies have received the Blue Chip Enterprise Award from the US Chamber of Commerce for market resilience. He was a nominee for America’s Entrepreneur of the Year Award and holds the coveted CPAE (Council of Peers Award of Excellence) designation for his lecture skills. Winninger is also the 1995 recipient of the prestigious Cavett Award, the National Speakers Association’s highest award given to only one member per year.

Winninger has a unique ability to work within industries to create strategies that gain market advantage. His market strategies have been featured on CNBC First Business, in BoardRoom Reports, Venture, and Success magazines, and published in over 300 trade journals, publications and newspapers. He is frequently referred to as “America’s Leading Market Strategist” and as the man who is reinventing the way companies create differentiation and capture market share.

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