As the NFL’s Chief Marketing Officer, Tim is responsible for all aspects of the NFL’s marketing organisation and oversees research, content development, consumer engagement, advertising, promotions, marketing operations, and branding. In 2019, Tim oversaw the direction and production of the League’s Super Bowl commercial titled 'The 100-Year Game'. The commercial, which kicked of the NFL’s celebration of its 100th season won USA TODAY’s prestigious Ad Meter, a ranking of Super Bowl ads by consumer rating. Ellis has been recognised for his innovative marketing and advertising campaigns. He’s received the Adweek Brand Genius Award, the Grand Effie Award for the most effective campaign in the U.S., and the Cannes Lions Titanium award. While at Volkswagen, Ellis was responsible for the highly acclaimed Super Bowl ad “The Force,” which was chosen as the 2011 “Ad of the Year” by Adweek.

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