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Timothy Keiningham    

Marketing and linking service

Timothy Keiningham is a recognized authority in the areas of service marketing and linking service improvement efforts to the bottom-line. A successful consultant and dynamic, in-demand speaker, Tim is also Senior Vice President & Head of Consulting for Ipsos Loyalty, one of the world's largest market research firms.

Tim is also a prolific author, having written or edited no less than eight books. He is co-author of the popular business book, Loyalty Myths: Hyped Strategies that Will Put You Out of Business-and Proven Tactics that Really Work. The book was ranked #4 in the top business books of 2006 by The Globe and Mail newspaper in Toronto, and found its way on to numerous other "best lists." The release in July 2009 of his next book, Why Loyalty Matters, is greatly anticipated.

With a mission to help individuals unlock the power of loyalty to enrich their lives and strengthen their organizations, Tim has become a highly regarded speaker, addressing audiences across the country and around the world. He makes each presentation extremely compelling as he surprises audiences with well-research information which debunks many long-held assumptions about the role of loyalty in our professional and personal lives.

Tim has been recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past 25 years and has received numerous scientific awards for his work, including:

Marketing Science Institute/H. Paul Root Award from the Journal of Marketing for an article judged to offer the most significant contribution to advancing the practice of marketing Citations of Excellence "Top 50" Award from Emerald Management Review (for a paper deemed to be in top 50 of 20,000 papers reviewed) Outstanding Paper Award from the Managing Service Quality journal for two years in a row (2007 and 2008)


The conundrum of customer satisfaction - The Globe and Mail
If you pay attention to customer satisfaction, companies are told, success will follow. But Timothy Keiningham, global chief strategy officer and executive ...

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