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Tom Freston    

Principal, Firefly3; Former CEO, Viacom Inc.

Tom Freston was one of MTV's founding executives and until recently served as CEO of Viacom. Freston is responsible for the generation-defining ad campaign "I Want My MTV." In 1987 he became the CEO of MTV Networks, using his position to advance the networks' position in new markets, as well as launching several ancillary product lines and tie-ins, including "The Daily Show with Jon Stewart," "The Real World," "Beavis and Butthead," "South Park" and "SpongeBob Square Pants." From 2004, Freston led Viacom, overseeing all cable network properties (MTV Networks and Showtime Networks), the motion picture businesses of Paramount Pictures, and the publishing operations of Simon & Schuster. He resigned in September 2006. He is a Senior Advisor to The Raine Group, a boutique merchant bank and is a board member at Imagine Entertainment, Vice Media, and Moby Group, a Dubai-based media company. Freston was educated at New York University and is currently on the Board of Trustees for Emerson College in Boston. Ideas recorded on: 11/5/07


Bono on Working with Tom Freston: “He Makes Everyone Better ...
The musician and activist writes of finding his perfect match for human-rights and public-health work in MTV founder Tom Freston.

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