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Tom Goodwin    

EVP & Head of Innovation for Zenith Media & Author of "Digital Darwinism"

Tom Goodwin is the EVP, Head of Innovation for Zenith Media and the author of Digital Darwinism (Kogan Page, 2018). He has been voted Top Voice in Marketing on Linkedin, four times, with over 700,000 followers. Business Insider named him one of 30 people to follow on Twitter, and Fast Company called him a "must-follow." His role is to understand new technology, behaviors and platforms, and ideate and implement solutions for clients that take advantage of these new opportunities. An industry provocateur, keynote speaker and commentator on the future of advertising, marketing and business, Goodwin has been quoted in the Economist and The New York Times. He has contributed to the Guardian, TechCrunch, Forbes, Ad Age, Adweek, Marketing Week, The Drum, Inc, Digiday, Quartz, British GQ, and the World Economic Forum, among other outlets. He is a frequent guest on global news television shows such as i24News, commenting on technology and the future of business.

Speech Topics

Future Trends

A custom deck, specifically created for each client, and built around a theme or category. Previous presentations include the future of mobility, finance, social media, or travel. Many presentations include, where relevant, sections on Blockchain, AI, the Internet of Things, new mobility, the horizontalization of business, new customer interfaces, personalization, new privacy, and more.

The Future of Marketing

Typically a 20-45 min presentation covering the broad changes in the media and advertising landscape, insight-led, but data-supported. Tom focuses on 8-12 trends with customized sections on what they mean for your business.

Creating a Culture of Change

What has propelled you and your company to succeed so far may not be wha's needed to thrive in the future. In a world of thrusting startups and the loss of the incumbents' advantages, what’s needed is a new mindset for growth and change. In a world of technology and fragmentation, changing culture is the most important way to build a platform for the future - Tom explains how.

Business Transformation

A more pragmatic guide to thinking about change in the modern world. A clear and concise presentation looking at the ways in which businesses can put new technology at the heart of their business and unleash the power of the new for an era with radically different customer expectations. Learnings include human-centered design, service expertise, and mobile-first thinking.

Digital Disruption

Based on his book, Digital Darwinism, this presentation focuses on the new rules for business in the post-digital age. It covers what we can learn from companies that are driving change in the world, with specifics we can apply, as they relate to culture, processes, structure and thinking, to help businesses adapt and thrive.

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