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Tom Mitchell  

President and Chief Operating Officer of Insequence

Tom's 30+-year background includes leading strategy, marketing, and operations for high-growth healthcare and technology firms globally. He serves as President and Chief Operating Officer of Insequence, Inc. and is also Managing Partner and Founder of Stratipoint Advisory, a company he created to drive high-valued go-to-market strategy into organizations based on research, strategic planning and execution.

He has led companies through corporate rebranding initiatives, new product launches, portfolio diversification and through acquisitions.

Tom has over 20 years of experience in healthcare, focusing on information technology and services, along with clinical, financial and consumer-related strategic initiatives. He is a multi-channel marketing professional experienced in creating significant brand value and successful marketing strategies at a number of top healthcare and technology companies, including MEDHOST, M*Modal, Dell Healthcare, and Life Sciences, DocuSys and SSI.

He currently serves on the board of the Tennessee chapter of HIMSS, serves as a Steering Committee Member of the Nashville Chapter of The Compassionate Friends, has served in an advisory role with the American Hospital Association, served on the marketing committee of CommonWell Health Alliance and been actively involved with the Healthcare Financial Management Association, along with Leadership Health Care and the Nashville Health Care Council.

Tom has been married for 31 years and has two sons and a daughter. His hobbies are playing the guitar, writing, history, and exercise.


Speech Topics

What the Heck is a Healthcare Consumer?

Learn from Tom’s experience as a healthcare marketing executive and understand what’s behind the move to healthcare consumerism and if it’s redefining healthcare.

As traditional healthcare models undergo transformation, the emergence of healthcare consumerism is bringing new ways of viewing patients and populations. We’ve all heard the term healthcare consumer. Do we really know what it means? Who they are? What impacts will they have on our markets?

This presentation will provide you with a new way of viewing healthcare and understand that healthcare consumerism is more than another buzzword of the day, but is here to stay.

You Will Learn: Who healthcare consumers are What impacts healthcare consumerism has on traditional ways of delivering care The different personas of consumers seeking healthcare How to market to patients – as consumers What technologies can be implemented to address this transformative development To advance your understanding of healthcare markets and the populations being served

The Past, Present and Future of Healthcare IT

Learn from Tom’s experience as an executive in the Healthcare IT industry and what the future holds while examining the past and present market conditions

With all the changes occurring in healthcare, it’s an exciting time to be in the industry. There are many old technologies that are on the way out, rapidly being replaced by technologies that are nimble, Cloud-based and focused on improving the business and delivery of care.

This presentation will provide you with new perspectives of traditional healthcare technology and exciting new developments. Technology is not only improving the quality of care for patients, but the overall experience. While patients continue to be at the center of technology advancements in healthcare, there is new technology that is driving innovation in clinical setting. With a new focus on health and wellness are taking center stage and the move to consumerism, there is also a renewed entrepreneurial spirit in health IT.

You Will Learn What technology is becoming outdated and what it’s being replaced with About innovation in healthcare What patients except today from engaging with providers through technology How investments in technology can be maximized

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