Tom Woods is Vice President, User Experience at Rovi Corporation where he is responsible for helping guide the strategic direction and experience of the company's next-generation digital entertainment products. Tom leads the User Experience team in working with product teams, customers and consumers from strategic vision through implementation details to ensure the optimization of end user experiences for all Rovi products. Prior to Joining Rovi, Tom was the co-founder and Managing Director of User Centric, Inc. an experience/usability consulting firm. It was at his "boutique" company that he had the opportunity to work with numerous Fortune 100 clients including Verizon Wireless, Dell Computers, Scientific Atlanta, Microsoft, Motorola, Voltzwagon, and Abbott Labs. He was also a Director at Human Factors International and a Member of Technical Staff within the Human Factors group at Ameritech (SBC). Products designed under Tom's lead have won over 25 professional/ design awards including most recently, itvt's Most Innovative Design or User Interface Award for Rovi TotalGuide. He has spoken at conferences held by the HFES (Human Factors and Ergonomics Society) and ARVO (Association of Research in Vision and Ophthalmology). Tom has a B.S. in Psychology and Biology and an M.S. in Human Perception, all from Loyola University Chicago. He is also member of UPA (Usability Professionals Association), HFES and ACM SigCHI (Special Interest Group in Computer-Human Interaction).

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