Tommasso is the founder of TP&Associates, an Spanish and European marketing consultancy bureau for newspapers and magazines, and coordinates all the activity of TP&Associates, following in particular the Italian market, having for Italy the help of Fabio Concetti. Tommaso Prennushi has experiences with the newspaper Gazeta de los Negocios and El Mundo. He is also advisor for the World Association of Newspapers.

TP&Associates is an Spanish marketing consultant Company specialized on getting incremental copies and profits for newspapers through add-ons or brand extension programmes. They are not focusing on Spain only, but on the whole European market as well. Mr. Prennushi has a lot of experience running marketing projects along with newspapers and magazines. He has coordinated the first add-on operation in the European market and has collaborated with the most efficient newspaper of Europe in this kind of operation: El Mundo (Spain).

The add-on business with newspaper represents today a profit of 400 million euros in Italy and 200 million euros in Spain. With more than 200 successful operations done, TP&Associates is today one of the leading companies in this business. Beside their role as Editorial marketing consultants and right brokers, TP has been developing operations with the purpose of getting incremental copies, attracting new readers acquiring brand recognition.

Because every country and every newspaper is different Mr. Prennushi is capable for consulting different newspapers and adapt their approaches to a unique and custom made approach for every newspaper, magazine and publisher and their target groups, future plans and market(s).

Among their clients were: RCS (Rizzoli Corriere de la Sera /Gazzeta dello sport), Kathimerini (Greece), Abril Group (Brazil), De persgroep (Belgium), Unidad Editorial: El Mundo and Marca (Spain), Figaro (France), Grupo Cofina (Portugal) and Editorial Santillana (Latin America).

Tommaso Prennushi can deliver presentations and is also available for consultancy. The consultancy will be custom made for your newspaper, magazine, publisher and your market, target groups and future plans.

Topics

• Marketing and communication for newspapers, magazines and publishers

• How to achieve a strong distribution network

• How to achieve a huge distribution network

• The power of self-advertising

• Creating editorial or gadget collections

• How to achieve new buyers and/or new readers

• How to make profit from new kind of promotions

• Getting incremental copies

• Acquiring brand recognition

• The future of newspapers

Business, Sales, Marketing