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Toni Reid  

Vice President of Alexa Experience & Echo Devices at Amazon

Toni Reid leads Amazon.com´s online advertising program which she launched in late 2006. In this role, she is responsible for shaping and driving the business globally, including product development, engineering, yield management, sales, account management and operations. Amazon.com serves over 70 million customers and has one of the largest, most active and most passionate web communities in the world. Given its web scale, as a top 10 publisher destination in the US, UK, Germany, France and Japan, Amazon can provide advertisers very high volumes of impressions. And with its pioneering personalization technology, Amazon is able to provide advertisers with an unparalleled ability to target specific customer segments on each of its worldwide sites.

Toni has been at Amazon.com for 10 years, most of that time in some type of Business Development or Product Management capacity - leading a variety of businesses including Online Advertising, Corporate Gift Certificates, Package Insert Advertising, Partner Promotions and Content Licensing. She started out in the Recruiting group helping to staff Amazon in its early years. Previous to Amazon, Toni worked at Microsoft in the recruiting department.

Toni lives in Seattle with her French/chef husband, Philippe Thomelin and their two young daughters, Maelle & Isabelle. She enjoys traveling to Europe and warm beaches; loves almost anything outdoor - particularly snowboarding, running, soccer and horseback riding; and is a foodie in training. She grew up in Oklahoma and Texas, but has called the Northwest her home for the last 14 years.

News


Check out Toni Reid, one of Fast Company's Most Creative People ...

Rohit Prasad and Toni Reid have turned Alexa, the always-listening virtual assistant that's built in to Amazon's Echo devices, into a category-defining consumer ...

Echo And Alexa Are Two Years Old. Here's What Amazon Has ...

Toni Reid, director of product, Echo devices and Alexa, is an 18-year Amazon veteran who's responsible for the overall consumer experience of Echo and ...

You're Going To Talk To All Your Gadgets. And They're Going To ...

“A lot of personal technology today involves friction,” said Toni Reid Thomelin, VP of Alexa experience and Echo devices. “We envision a future where that ...

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