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Tony Salvador  

Director of Social Insights Research within the newly formed Interaction & Research (IXR) Lab in Intel Research and a Senior Principal Engineer with Intel Corporation

Dr. Tony Salvador is the Director of Social Insights Research within the newly formed Interaction & Research (IXR) Lab in Intel Research and a Senior Principal Engineer with Intel Corporation. In this capacity, Tony leads a team of social scientists and technologists focused on finding the love to define the ongoing digital revolution. Previously, he was a Research Scientist and co-founder of Intel’s People & Practices Group.

Tony leads a team of ethnographers and other social scientists, designers, business analysts and technology architects to look for, find and develop viable opportunities to create local, sustainable value with new high tech products. Tony also holds a joint appointment as the Director of Research & Definition for the Emerging Markets Platforms Group (EMPG) within Intel Corporation. Most recently his teams have been responsible for the Intel Powered Classmate PC and other related products in emerging markets. His ongoing research interests concern disruptive innovation practice, development and new market creation with an ethnographic perspective.

Tony received his Bachelor of Arts degree in Experimental Psychology from Franklin & Marshall College in Lancaster, Pennsylvania. He earned a Ph.D. in Experimental Psychology at Tufts University in Boston. He’s been working in, with and for anthropologists for 15 years and considers himself an honorary anthropologist. He has over 50 published papers and patents in academic journals, as well as more popular venues.

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