Toygar is the Global Creative Leader for the P&G client partnership at BBDO. In his P&G role, Toygar is responsible for creative excellence across brands, across geographies and across disciplines. Toygar joined BBDO in 2007 in Germany as the Chief Creative Officer and took on his current role in 2010.

His passion for strategic development and creative excellence keeps paying off in regards to business goals as well as winning numerous awards. To mention just a few, he won BBDO’s first gold Cannes Lion for P&G in 2008 and most recently 6 Lions in last year’s Cannes Festival.

Born in Turkey, raised in Germany, he got his MFA at the Academy of Fine Arts in Stuttgart. After stops in Hamburg, New York, Sao Paulo, Boston, Hamburg, and Duesseldorf, he arrived back in New York as his home base. He is married and just became the father of identical twin girls. Living on Bond Street that technically makes them the new Bond Girls.

Advertising Communication, Marketing,