Troy Carter Headshot
Report a problem with this profile
[email protected]

Troy Carter          

Founder & CEO of Atom Factory; Former Global Head of Creator Services at Spotify

Troy Carter is the Founder, Chairman and CEO of Atom Factory, an entertainment management and television production company defining popular culture globally. As a digital and social entrepreneur, Carter has defined the careers of numerous recording artists, including multi-platinum, Grammy-Award winner Lady Gaga.

Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment, and joined Bad Boy Entertainment in 1995 where he worked with disruptors such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. Erving Wonder quickly became one of the preeminent artist management firms and was acquired by the Sanctuary Group in 2004. He served as He was the global head of creator services at Spotify.

After founding Atom Factory in 2010, Carter and his Atom Factory artists began scaling the web’s largest social media audiences on Twitter, Facebook and YouTube.

In 2011, to focus the potential of these distributed networks, Carter co-founded Backplane, a Silicon Valley start-up that unites people around affinities, interests and movements.

The following year, Carter incorporated A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy that holds interest in more than 40 technology companies at various stages of growth.

Speech Topics

The Lady Gaga Model: Fostering Community & Building an Enduring Brand

Community, Connection, Consumption: A Business Case for Social Media


Legendary Talent Manager Troy Carter To Speak At Disrupt SF ...

He founded the Atom Factory talent management agency, helped pop artist Lady Gaga reach millions of little monsters with a branded social network, and..



Chelsea Clinton And Troy Carter Have 6 Tips For Would-Be Entrepreneurs

Troy Carter, the CEO of artist management and entertainment company Atom Factory, flew from his home in Los Angeles to New York City this week to headline a young entrepreneurs event with Chelsea Clinton, who is vice chairman of the Clinton Foundation. They were both guest speakers on Wednesday evening at the Network for Teaching Entrepreneurship (NFTE)’s Global Showcase.

Atom Factory's Troy Carter to Join Spotify In New Role | Billboard

UPDATE: In a new post on his Facebook page, Atom Factory's Troy Carter reveals his new Spotify title (global head of creator services) and briefly addresses ...

Spotify hires Lady Gaga's former manager Troy Carter to counter ...

Troy Carter has confirmed yesterday's report from Hits Daily Double that he's now going to work for Spotify as Global Head of Creator Services. He shared..

Atom Factory CEO/Founder Troy Carter on Rebranding Meghan ...

But while Troy Carter, who made his name as Lady Gaga's manager (the two split , somewhat acrimoniously, in 2013 after five years together) and currently ...

Troy Carter and Havas Launch Smashd Group at Cannes Lions ...

Troy Carter has one theory on why many of the biggest brands don't have the same following of artists... When it comes to authenticity, "For the most part, they ...

Related Speakers View all

More like Troy