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Ty Montague      

Expert on Driving Innovation and Brand Strategy through the Power of Story; Author of "True Story"; Entrepreneur & Former Advertising Chief Creative Officer

After 20+ years in traditional advertising, Ty and his partner Rosemarie Ryan joined together with two other seasoned experts from outside advertising, Neil Parker (business strategy) and Richard Schatzberger (technology experience) to launch co:collective in September of 2010. Co:collective is a growth and innovation accelerator that specializes in inventing and re-inventing products, businesses and brands. Co: has been engaged by YouTube, Google, Microsoft, GE and Kohl's among others. Ty is happiest when things are under construction, which is why he has spent his career as an innovator and agent of change.

As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie Ryan helped lead a 5-year transformation of the agency. This effort culminated with JWT being named Adweek magazine's 2009 Global Agency of the Year—the first award of its kind for JWT and parent company WPP.

Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy and worked at the New York office of Chiat Day.

Ty is an author and frequent speaker on the topics of innovation, leadership, business transformation and the power of story. He has also been a speaker and guest lecturer at many leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. His first book True Story: How to Combine Story and Action to Transform Your Business (2013 Harvard Business Press) launched on July 16, 2013. Creativity Magazine has named Ty one of the 50 most influential creative minds of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.

Ty has two sons, Miles and Mackinnon and lives in Westport, Connecticut with his wife Dany and their beagle Jerry.

Speech Topics

The Leader’s Value: Leveraging the Power of Story and Action

Stories live in the hearts of us all and should be at the core of every business. And according to Ty Montague, the responsibility of sharing – and acting – the story starts at the top and extends throughout the entire company; brand building is no longer just the job of the marketing team. Montague examines how to quantify the impact of story, and explores the process and framework for applying story inside business. Using tangible examples from startups like Grind, to big companies like Target, JetBlue and Google, he shows how companies of all sizes are combining story and action to succeed and grow.

Storydoing vs. Storytelling in the age of Brand Overload

In today’s oversaturated brand market, innovative companies need to re-think how they are connecting with their customers to stay relevant and innovative. Ty Montague examines how the power of story impacts business, transforming the way C-suite executives create value and rediscover their organization’s narrative. From Red Bull to Tory Burch to IBM, “storydoing” organizations – those whose brands tell an impactful and motivating story through actions – engage more with customers, not only getting them to understand their products, but why they should buy them. Drawing from examples of current companies’ successful “storydoing” initiatives, he proves how the approach increases ROI and outlines the five components of every brand’s story.

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