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Uri Levine        

Entrepreneur & Co-Founder of Waze

As a passionate serial entrepreneur and disruptor, Uri Levine co-founded Waze, the world’s largest driving traffic and navigation app, in 2007. The app, nowadays used by more than 750 million drivers around the globe, was acquired by Google in June 2013 for $1.1 billion. Another achievement he is proud of is Moovit, "Waze for public transportation," where Levine was the first board member and an investor. Moovit, which is used by more than 750 million individuals worldwide, was acquired by Intel for $1 Billion in 2020.

Since Waze's acquisition, Levine has been actively pursuing his dream to create significant value for large audiences through the series of startups he founded. His vision is specifically intended to disrupt inefficient markets and improve under-functioning services, focusing on solving "BIG problems," saving consumers time and money while empowering them.

Committed to spreading entrepreneurial thinking, it was only natural for Levine to take the next step by writing the book, “Fall In Love with the Problem – Not the Solution, a Handbook for Entrepreneurs.” "Fall in Love with the Problem" was published in the US and globally, with Steve Wozniak, co-founder of Apple, calling it "a bible for entrepreneurs."

In line with Levine's vision, he dedicates significant time to public speaking engagements with audiences around the world, inspiring them through the lens of entrepreneurship and disruption, speaking of contemporary revolutions of markets and startups. His presentations rely heavily on his entrepreneurial and personal experiences with the intention to benefit people from the lessons he has learned, and look back on both success and failures he has witnessed along his path.

Levine is also motivated to encourage the next generation of thinkers and innovators and leads an academic workshop entitled “How to Build a Startup," aimed at undergraduate and graduate-level business students. Additionally, Levine has been teaching an entrepreneurship course as an adjunct professor in the master's program at IE University Business School.

Speech Topics

The Cookbook for Entrepreneurs: Fall in Love with the Problem, Not the Solution

How do you build a successful startup? Start with falling in love with the problem.

Uri shares the failures and successes of building a startup, providing tips and insights for entrepreneurs and anyone who has in the past or is building a product or a service for users.

Most startups, according to Uri, fail because they never figured out product-market fit (i.e., they didn't solve a big problem that is relevant to many people and bring value to many users).

The presentations wil include examples from the Waze journey and other startup Uri has built throughout the years; the lessons learned about how to build a successful startup.

Audiences will come away understanding the importance of focusing on the problem, finding product-market fit, and making hard decisions, which are all key to strong leadership and success.

Understanding Your Users - The Key to Product-Market Fit (PMF)

Figure out Product-Market fit (PMF) or die. If you think hard, we do not know companies that did not reach PMF. The reason is they did not survive. For most companies it may take ten years to reach it, and in many cases, the product will stay the same (think of how you used Google ten years ago and today, for example). In his talk, Levine explains the importance of understanding you are only a sample of one, the need to learn your different users, how you do it and how this would help reach PMF, which is the key to success.

Audience will come out with insights about how to build a product and the importance of figuring product-market fit, and how you do it.

Disruption and Innovation for Startups and Corporates

The world is filled with stories of companies that failed to change and were disrupted, but some do succeed to reinvent themselves, survive and flourish.

In this talk, Uri shares how disruption and innovation work for startups as well as corporates.

Audiences will learn about building a culture of innovation and how to foster it.


Advice from Uri Levine, the man who sold Waze for $1.1B - NY Daily ...
A conversation with Uri Levine: Advice, anecdotes from the man who sold Waze to Google for $1.1 billion. Advice from Uri ... Monday, April 11, 2016, 10:49 AM.

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