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Veronica Barassi    

Anthropologist & Professor in Media and Communication Studies

Victoria Barassi is an anthropologist, the mother of two daughters, and Professor in Media and Communication Studies in the School of Humanities and Social Sciences (SHSS-HSG) at the University of St. Gallen , as well as the Chair of Media and Culture in the Institute of Media and Communication Management (MCM-HSG). She was previously and Associate Professor in the Department of Media and Communications at Goldsmiths University of London.

Barassi campaigns and write about the impact of data technologies and artificial intelligence on civic rights and democracy.

Her work has appeared on top-ranked international journals and edited collections. Her first book was the product of years of research (funded by the Arts and Humanities Research Council and the British Academy) on digital participation and social media campaigning, and is titled "Activism on the Web: Everyday Struggles against Digital Capitalism" (Routledge, 2015). Her new book, is the direct result of the Child | Data | Citizen project and is titled "Child Data Citizen: How Tech-Companies are Profiling Us From Before Birth," and is forthcoming with MIT Press.

Barassi believes that social research is about public engagement. Her research received different mentions in international mainstream media and I work with companies who believe in ‘privacy by design’ and with civil-society organisations and privacy groups that fight for our data rights. In 2018 the Information Commissioner’s Office of the UK Government used her research as evidence for the development of age appropriate design code. In 2019 the Irish Government invited Barassi to discuss AI Ethics at the Digital Summit 2019, and she was also selected amongst thousands of candidates to talk at TedxMileHigh in Denver.

Barassi am currently the chair of the E-Seminars of the Media Anthropology Network of the European Association of Social Anthropology and was the principal investigator on the ‘Social Movements and Media Technologies: Present Challenges and Future Developments’ Seminar series’ funded by the Economic and Social Research Council, UK (2015-2017) . She acted as vice-chair of the Digital Culture and Communication Section of the European Communication Research and Education Association (ECREA).

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