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Warren Zenna      

A Digital Marketing Evangelist and Strategist, Business Consultant, Public Speaker and Writer with over 17 years of experience.

Warren’s digital marketing career started in pre-Google 1995, when the internet was still in its infancy and digital marketing was considered a pioneering innovation. From 2001 to 2010, Warren established himself as a Digital Brand Marketing and Business Development expert, working exclusively on the marketing services /agency side of the business with firms both large and small including BrandGames, IMC2, Zeta Interactive, iCrossing and Publicis Groupe (Phonevalley/Digitas).

During this period Warren established himself as a mobile marketing expert focusing on helping Fortune 500 brands to establish and implement large-scale B2C and B2B mobile strategies. His entrepreneurial mind-set and ability to keep pace with disruptive and emerging trends (search, gamification, social, mobile, data, location, etc.) led to his move toward specialization.

Over the last 4 years, Warren established his own marketing consulting firm, Zenna Consulting Group (ZCG) to focus on his passion of serving primarily niche, regulated industries (Financial Services, Healthcare/Pharma and Legal) with Digital Brand Strategy and Online Reputation Management.

Native resident of New York City, Warren is a frequent speaker at major digital marketing conferences and is a featured writer for leading industry publications.

News


Only 22% of Hedge Funds Are Taking Full Advantage of Digital ...

Zenna Consulting Group ... As part of its ongoing research into the niche verticals they serve, Zenna Consulting Group surveyed over 150 US ... Warren Zenna

Over 50% of Mobile Health Apps are downloaded less than 500 Times

That's the finding of a new report on mobile health apps by IMS Institute for Healthcare Informatics (free PDF here). In true mobile fashion, it's also available in ...

Beaconed Or Uberized? Let The Battle For Our Brains Begin

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