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Wendy De La Rosa    

Behavioral Scientist & Co-founder of Common Cents Lab; FinTech UX Expert to Improve Financial Decision-Making

Wendy De La Rosa is an Assistant Professor at The Wharton School at the University of Pennsylvania. She focuses on using behavioral science to improve consumers' financial well-being.

De La Rosa is also the co-creator and host of TED's "Your Money and Your Mind" series, the co-founder of the Common Cents Lab, and a Forbes 30 under 30 Finance honoree. Her award-winning research work has been published in the Wall Street Journal, CNBC, Forbes, Journal for Consumer Research, Proceedings of the National Academy of Sciences, Scientific American, PBS Newshour, and TechCrunch, among others. Her TED talks have been viewed over 6.5 million times.

Prior to joining Wharton, De La Rosa received her Ph.D. from Stanford's Graduate School of Business and helped start Google's first behavioral economics unit.

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