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Wendy Wood        

Professor of Psychology & Business at USC; Expert on Habits

Wendy Wood is a research psychologist who devoted the last 30 years to understanding how habits work. She is Provost Professor of Psychology and Business at the University of Southern California, where she also served as Vice Dean of Social Sciences.

A 2008 Radcliffe Institute Fellow, and 2018 Distinguished Chair of Behavioral Science at the Sorbonne/INSEAD in Paris, Wood has advised the World Bank, the Centers for Disease Control, and industries such as Proctor & Gamble and Lever Bros.

Wood completed her graduate degree in psychology at the University of Massachusetts. She went on to be the James B. Duke Professor of Psychology and Neuroscience at Duke University. Having published over 100 scientific articles, she received numerous awards for her research and teaching. For the past three decades, her research has been continuously funded by the National Science Foundation, the National Institute of Health, and the Templeton Foundation.

Wood has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, the Chicago Tribune, Time magazine, and USA Today, and on NPR. She lectures widely and recently launched the website '"Good Habits Bad Habits" to convey scientific insight on habits to the general public.


Building Better Habits And Breaking Bad Ones | Hidden Brain : NPR

Wendy Wood, a psychology professor at the University of Southern California, has some insight on this. She's been trying to understand how habits work for the  ...

Opinion: How to kick your cellphone addiction — and other bad ...

Controlling the behavior means disrupting the recurring cues that trigger that response. (Getty Images). By Wendy Wood. Oct. 13, 2019.

How to Build Healthy Habits - The New York Times

Wendy Wood, a research psychologist at the University of Southern California, says she began sleeping in her running clothes to make it easier to roll out of bed  ...

Can Brain Science Help Us Break Bad Habits? | The New Yorker

... the social psychologist Wendy Wood refutes both James's determinism and glib ... Wood's research originally focussed not on habits but on persistence.

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