Dr. Werner Vogels is Chief Technology Officer at Amazon.com where he is responsible for driving the company's customer-centric technology vision.

As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale and transforming enterprises into fast-moving digital organizations.

Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry. Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

SXSW, Social Media, in-demand, Digital Business, Design, Amazon, Technology,