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whurley (William Hurley)          

Co-Founder, Chaotic Moon

It seems like every day you hear about something about the latest innovation. William Hurley, or "whurley" as he is known worldwide, has been making those innovations for over 20 years. A holder of 14 patents, a certified "Master Inventor" by IBM, and with a history in research and development with Apple, whurley is a leader in pushing software and hardware to the limit.

He has been a leader in the Open Source Software moment for the past two decades. To that end he co-founded iPhoneDevCamp in 2007, teaching eager developers how to be prepared for the next big thing: mobile. Along the way, he also co-founded Chaotic Moon Studios, a leader in mobile development and strategy.

whurley hasn't slowed down his pace of disruption. In 2012, he created what Wired Magazine described as "The Best of CES," a monster skateboard controlled by hand motions, running on a Kinnect and Samsung tablet, and achieving a top exhilarating speed of 32MPH. The innovation continued when he partnered with Whole Foods to develop the shopping cart of the future, The Smarter Cart™ which not only guides customers through the store, alerting them to where the items on their shopping list are, but also scans their food to help manage dietary needs and check-out.

Today, whurley is helping the world's top brands and companies think about their products decades ahead, envision not the next iteration, but the needs, functions, and lifecycle of the next generation—the Fortune 50 keep his phone ringing constantly. You can find him speaking around the world, certainly on the topic of innovation, and also about Open Source Software, hardware/software integration, and mobile technology.

Speech Topics

Invention Vs. Innovation

There's a huge difference between invention and innovation. One is a long process of creating something that has never existed. The other, an iterative process based on pulling together multiple inventions in a new and unique way that results in disrupting existing markets. Companies often struggle to understand the difference between the two resulting in the death of both within the organization. Understanding the difference between these two, and their operational and strategic impacts on a company's bottom line, is critical in today's business world.

Vaporware to Makerware

Powerpoints, "Vision Videos", and other vaporware our now a thing of the past. The vaporware to makerware movement has brought about the age of physical presentations. It's no longer acceptable to deliver "ideas" in a world where customers are demanding usable prototypes for everything from your latest mobile app to the next world changing Internet of things device. With the advent of easy to use prototyping tools for software and affordable 3D printing technologies the days of vaporware are over.

Innovation On Demand

Innovation is a goal of every organization on the planet today yet few organizations are actually able to innovate. Often this is due to the same principals that make organizations stronger choking out any hope of innovation becoming an integral part of a company's culture. "Innovation on Demand" is a revolutionary, well defined, process that allows companies struggling to innovate to approach innovation in a faster, more iterative, and more collaborative way that still allows for the mitigation of risk to the larger organization.

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Journal Profile: William "Whurley" Hurley, Chaotic Moon - Austin ...
His given name is William Hurley, a serial technology entrepreneur who is a co- founder and chief innovation officer of Chaotic Moon LLC. But he goes by ...

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