Wilf Blackburn assumed the position of chief executive officer of Prudential Assurance Company Singapore (Prudential Singapore) in 2016. Mr Blackburn is an industry veteran with nearly three decades of diverse life insurance experience, having worked in seven Asian countries.

He joined Prudential Corporation Asia in Hong Kong in 2012 and initially led new market initiatives. This role included overseeing the launch of Prudential's business operations in Cambodia and the establishment of Prudential’s representative offices in Myanmar and Laos. In 2014, Mr Blackburn was appointed as chief executive officer of Prudential Vietnam, and subsequently as Vietnam country head.

Prior to joining Prudential, Mr Blackburn was with Allianz for over 11 years, where his roles included chief executive officer of their life insurance joint ventures in China, Thailand and the Philippines and regional general manager of life and health insurance for Asia. Before Allianz, he worked in the United Kingdom for three life insurers, after commencing his career with a firm of consulting actuaries.

Mr Blackburn qualified as a fellow of the Institute of Actuaries in 1995. He has an MBA from the University of Bath and a BSc in mathematics (first-class honours) from the University of Newcastle upon Tyne. He has been a post-graduate student at the City University (now CASS), SAID Business School (Oxford University) and Harvard Business School.

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