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Will Dean    

CEO of Immersive Gamebox, Co-Founder & Former CEO of Tough Mudder

Will Dean is the founder and former CEO of Tough Mudder, a hardcore, 10+ mile obstacle course series with more than 50 events on three continents in 2013. The company has reached more than one million participants to date, who have raised more than $5.8 million for Wounded Warrior Project, Tough Mudder’s charity partner in the United States.

At 28, Dean, then a second-year MBA candidate at Harvard Business School, came up with the idea for Tough Mudder while sitting in his dorm room and submitted a proposal to Harvard Business School’s Business Plan Contest. In 2010, less than a year later, Tough Mudder’s first event was held at a ski resort in Pennsylvania. In fewer than four years, Tough Mudder has grown into the premier adventure challenge series in the world.

As CEO, Dean oversaw the daily operations of more than 150 employees, working from the headquarters in Brooklyn, New York and expansion offices in London and Melbourne. In 2012, Dean was named to Crain’s annual 40 Under 40 list, with his company earning more than $75.5 M in revenue and growing more than 3250 percent since its creation in late 2009. In 2013, he was awarded the WWP Talkhouse Award for his service efforts and was named a finalist for Ernst & Young’s Entrepreneur of the Year Award.

Dean is a graduate of Harvard Business School and the University of Bristol (BSc). Prior to founding Tough Mudder, he worked as a counterterrorism officer at The UK Foreign and Commonwealth Office and founded two other companies. A native of Great Britain, Will grew up in the Sherwood Forest, Nottinghamshire, England, where his family still lives. He is a keen sportsman and has competed in marathons and triathlons on three different continents.

Books


News


Tough Mudder: The obstacle courses for adults that are now worth ...
Getting on for 200,000 people in the UK will take part in vaguely mud-related .... Tough Mudder – which Dean has described as “a marketing company that puts ...
Brooklyn-based Tough Mudder succeeds by giving people chance ...
Life is one long obstacle course. But Will Dean, CEO of Brooklyn-based Tough Mudder,...
Forging a Bond in Mud and Guts
“Goldman brings a massive team,” said Will Dean, the 31-year-old founder of Tough Mudder. “So does Morgan Stanley.” That they do makes sense since Mr.
Will Dean is one tough mudder, but his company is really all about ...
Life is one long obstacle course. But Will Dean, CEO of Brooklyn-based Tough Mudder,...
Boom Brands 2013 - Tough Mudder -- New York Magazine
It's now estimated to be worth some $250 million—and Tough Mudder, founded in 2010 by a Harvard Business School grad named Will Dean, is by far the most ...
Tough Mudder Founder and CEO Will Dean named National EY ...
NEW YORK, Nov. 17, 2013 /PRNewswire/ -- Tough Mudder Founder and CEO Will Dean named National EY Entrepreneur Of The Year™ 2013 Emerging ...

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