Teaching “A Data Driven Approach to PR” is Will Flaherty. Flaherty is the Director of Communications at SeatGeek. His primary job is to use SeatGeek's rich ticketing data in order to spread the word about SeatGeek and the tremendous value it provides to fans who want to see their favorite teams and artists live. Will graduated from Duke University with degrees in History and Political Science and worked at the Boston Consulting Group before joining SeatGeek.

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