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William A Lederer    

Programmatic Digital Builder/Fixer/Adviser. CEO, MRP Advisers dba MediaTrader. Adjunct Professor, Graduate Media Management Program, The New School; Formerly CEO: MediaCrossing, Kantar/WPP, Minotaur, Getty Images, Art.com

Adjunct Professor, Graduate Media Management Program The New School Course: Programmatic Media and Marketing

Chairman and Chief Executive Officer MRP Advisers LLC November 2014 – Present

Greater New York City Area Management consulting and interim senior management services(www.mrpadvisers.com), media trading(www.MediaTrader.io) and advisory boards.

North American and EMEA clients include: major private and publicly-held marketers and media companies; data, ad tech and marketing tech providers; major management consultants; and, private equity and venture capital investment firms.

Multi-discipline strategy and operations advisor, team leader/member, and project basis delivering game-changing: growth, problem solving, innovation, value acceleration, project management, process improvement, organizational effectiveness, and change management.

Completed and current Programmatic and non-Programmatic digital media and marketing-related engagements include:

  • Corporate strategic and operational assessments
  • Acquisition and investment strategy, target development, due diligence, analysis, negotiation
  • Digital business plan creation and review
  • Digital product development reviews and plans
  • Organizational design and development
  • Ad inventory monetization, pricing, yield management, distribution
  • Data creation, data acquisition, data monetization and analytic planning and productization
  • Data Management Platform(DMP), Consumer Data Platform(CDP) and Customer Relationship Management(CRM) strategy, evaluation, selection, negotiation, implementation, optimization
  • Traffic and inventory valuation and monetization
  • Business development, sales, account management, and channel partner development
  • Process mapping and optimization
  • Vendor selection and review
  • Project management, program management, and leadership team augmentation
  • On-demand and continuous advisory requirements


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