Adjunct Professor, Graduate Media Management Program The New School Course: Programmatic Media and Marketing

Chairman and Chief Executive Officer MRP Advisers LLC November 2014 – Present

Greater New York City Area Management consulting and interim senior management services(www.mrpadvisers.com), media trading(www.MediaTrader.io) and advisory boards.

North American and EMEA clients include: major private and publicly-held marketers and media companies; data, ad tech and marketing tech providers; major management consultants; and, private equity and venture capital investment firms.

Multi-discipline strategy and operations advisor, team leader/member, and project basis delivering game-changing: growth, problem solving, innovation, value acceleration, project management, process improvement, organizational effectiveness, and change management.

Completed and current Programmatic and non-Programmatic digital media and marketing-related engagements include:

• Corporate strategic and operational assessments
• Acquisition and investment strategy, target development, due diligence, analysis, negotiation
• Digital business plan creation and review
• Digital product development reviews and plans
• Organizational design and development
• Ad inventory monetization, pricing, yield management, distribution
• Data creation, data acquisition, data monetization and analytic planning and productization
• Data Management Platform(DMP), Consumer Data Platform(CDP) and Customer Relationship Management(CRM) strategy, evaluation, selection, negotiation, implementation, optimization
• Traffic and inventory valuation and monetization
• Business development, sales, account management, and channel partner development
• Process mapping and optimization
• Vendor selection and review
• Project management, program management, and leadership team augmentation
• On-demand and continuous advisory requirements