William Sproull is President and CEO of the Richardson Chamber of Commerce (RCC), Metroplex Technology Business Council (MTBC) and the Richardson Economic Development Partnership (REDP). This unique and complex set of organizations he runs has two separate Board of Directors and a City Council to whom he reports.

He has led the revitalization of Richardson's telecom based economy through a focus on industry and technology diversification . He built the MTBC into the state of Texas's largest trade association for technology companies. He led the RCC in 2010 through the rigorous US Chamber Accreditation program successfully, earning the highest 5 Star rating conferred by the US Chamber for accreditation. Sproull and his REDP team are credited with bringing two catalyst economic development projects to Richardson: a 3,000 employee Bank of America operation in 2004, and a $3 billion Texas Instruments semiconductor factory in 2003.

In 2005, he helped lead a statewide coalition that got legislation passed in Texas to create the Texas Emerging Technology Fund, a half-billion investment fund. Governor Rick Perry of Texas has appointed him to three consecutive two-year terms on the Fund's Advisory Committee, and appointed him as Chairman in 2010.

Previously he held senior economic development positions at the Greater Dallas Chamber, the McKinney Economic Development Corporation and at the EDC of Kansas City, Missouri. Sproull is a graduate of Baylor University, where he received a BA degree with a double major in Economics and Political Science.

Sproull is the Vice Chair of the Board of Directors of the International Economic Development Council, and serves on the Board of Directors of the University of Texas at Dallas, the North Texas Regional Center for Innovation & Commercialization, the North Texas Commission, and the Technology Councils of North America.

Sproull's economic development accomplishments were recognized by the editors of Site Selection magazine when they selected the $3 billion Texas Instruments project as the Top Development Deal nationally of 2003; his economic development teams have been selected three times by Site Selection as one of the top 10 development groups in the U.S. in 1994, 1997 and 2004. He is a two-time recipient of the American Economic Development Council's "Best of Class" marketing award. In 2010, the International Economic Development Council designated him with the distinction of being a Fellow Member.

The Metroplex Technology Business Council inducted Sproull as the inaugural member of their Hall of Fame in 2010 by declaring him a Tech Titan.