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William Danilow  

Senior Copywriter at David&Goliath

As a copywriter at Saatchi & Saatchi, Danilow spearheaded and wrote Tide's 2017 Super Bowl campaign, in which his team crafted an ad with a stain on Terry Bradshaw using augmented reality. Helped Tide become the first brand to integrate into the live Super Bowl broadcast. The ad helped grow Tide Pods sales by 22% (highest household penetration), finished in the top five on USA Today's Ad Meter, and won 12 Cannes Lions. Danilow is currently a senior copywriter at David&Goliath.


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