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William Danko  

Co-author of "The Millionaire Next Door"

After 31 years on the marketing faculty nine as chairBill Danko achieved emeritus status in 2007 at the School of Business, State University of New York at Albany. During his tenure, he studied consumer behavior, and in particular the topic of wealth formation. He is the co-author of The Millionaire Next Door, a research-based book about wealth in America that has been ranked as a best seller by The New York Times for more than three years. His academic publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals.

Danko earned his Ph.D. at Rensselaer Polytechnic Institutes (RPI) Lally School of Management and Technology in 1983. In recognition of conspicuous attainments and service in collegiate activities, Danko was inducted into the Omicron Delta Kappa society in 2005. He resides in upstate New York with his wife, and is the father of three adult children, none of whom ask him for money.

Speech Topics

Getting Acquainted with the Millionaire Next Door

Most people have it all wrong about how one becomes wealthy. It is seldom inheritance or advanced degrees or even intelligence that build fortunes; more often it is the result of hard work, diligent savings, and living below your means. Most of America's truly wealthy do not live in Beverly Hills or on Park Avenuein fact, quite often they live right next door. William Danko, who spent over 30 years interviewing millionaires, provides numerous take-away examples of how sacrifice, discipline, and hard work most often result in wealth. But these tried-and-true traits so often are ignored by a society bent on obtaining a quick buck. From keynote presentations to after-dinner talks and receptions, Danko shares insights that extend the research found in The Millionaire Next Door.

From his elucidating presentation, youll learn:

  • What millionaires really dowhat they buy, how they invest, how they live

  • How to successfully pass on wealth to your children: tuition, medical expenses and seed money versus vacations, cars, and housing

  • Why attitude is more important than net worth

  • What it means to be richer than a millionaire

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