Will is an analytical visionary. A former analyst, consultant, director & C-level executive, Will understands the challenges involved in leveraging advanced analytics at all levels.

Will has spent his entire career focusing on the integration of analytics to marketing problems. He’s worked with Fortune 500 and small companies alike, and helped engineer integrated analytical solutions across Communications, Financial Services, Automotive, CPG and Non-Profit. Will has been a key part of two other analytical startups since 2000, as well as the President of Advanced Analytics at Aspen Marketing. He also served as the CMO of AMC Inc, the worlds largest wholesale trade exchange.

Will is an honors graduate from Georgia Tech, and he earned his MBA, MS and PhD in Decision Sciences from Georgia State. He serves on several Boards at Kennesaw State University and is a Marketing Board member of the Technology Association of Georgia.

Big Data, Business, Branding, Futurism, Media Professionals, Marketing, Technology,