He can be seen in the role of Wade Kinsella when he is on the CW Network comedy-drama, Hart of Dixie. He is also the star and creator of the web series Stupid Hype on the The CW's new online platform CWD (CW Digital Studio).

Before becoming a regular on The Young and the Restless, Bethel had been seen on television in various one-time roles on shows such as JAG, Cold Case, and NCIS. Those small parts were followed up by a role in the 2008 Vietnam War film, 1968 Tunnel Rats where he played the Army Special Ops soldier, Corporal Green. This was followed by his role as Corporal Evan "Q-Tip" Stafford in the 2008 HBO mini-series Generation Kill; Bethel appeared in all 7 episodes as well as the HBO documentary short Making Generation Kill.

In Hart of Dixie, Bethel plays Wade Kinsella, "bad-boy" neighbor to the series' central character, Zoe Hart.Production for the show began in early 2011 and it premiered on September 26, 2011. BuddyTV ranked him #14 on its list of "TV's Sexiest Men of 2011" And 2012 Wilson Bethel was ranked #2 in TV's Sexiest Men "

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