Yael Cohen Braun is the co-founder and board chair of F*ck Cancer, an innovative health organization aiming to activate Gen-Y to engage with their parents about early detection, preventative lifestyle, and communication around cancer. A former finance professional, Braun launched the non-profit in 2009 after her mother was diagnosed with breast cancer. Determined to marshal strength for her mom, Braun decided to use the "F" word to fight the "C" word.

Braun herself serves as an advocate for a range of health and health care issues and through her work with F*ck Cancer, she is changing the way people talk about cancer by creating a human, authentic movement. The organization creates unique tools and campaigns that people can relate to, using technology, humor and celebrities to enable their community to engage with cancer on a different level.

Braun is not only versed in health care issues, but has also become a recognized leader in philanthropy and social entrepreneurship. In 2011, Braun was named (alongside Bill Gates and Bono) as one of the "12 people who are transforming philanthropy" by Canada's The Globe and Mail. In 2012, Braun was named one of Fast Company's "100 Most Creative People in Business," featured as one of Elle's "2012 Genius Award" recipients, one of "Canada's Most Powerful Women" by the Financial Post, and one of Vancouver's "Forty Under 40" by Business In Vancouver Magazine.

Braun has also been awarded the Queen's Diamond Jubilee Award and has been a featured participant prominent events including the Summit Series (Washington, D.C. and Miami), the Clinton Global Initiative, Big Omaha, TEDWomen, TEDx Vancouver, the United Nations Nexus Conference, and TEDMED.

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