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Yiying Lu    

Award Winning Artist & Creative Director

Yiying Lu was born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco Silicon Valley. She is an award-winning artist, designer and creative director with more than 10 years of experience in the creative realm. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series. Her projects have been featured in many publications, including The New York Times, Forbes, The Atlantic, Fast Company, NBC News, TIME, Wired Magazine, The Verge, CNN, BBC, San Francisco Chronicle, TechCrunch, Mashable, Engadget, The Huffington Post, and so on. Her client list includes Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, and so on. Her work has been exhibited in galleries and museums globally. Notable projects include the official Dumpling Emoji, the Twitter Fail Whale, Conan O'Brien's Pale Whale, and the SXSW Interactive Big Bag Art.

Yiying was invited to IDEO Shanghai for its Creative in Residence program in 2017, as the first IDEO Artist in Residence in China. She is also a design lecturer at NYU Shanghai program of Creativity & Innovation. She is dedicated to teach and apply creative design thinking to startup companies and corporate organizations, in order to increase their user acquisition and growth.

She has spoken at international conferences & events such as South By South West (US), Web Summit (Hungary) RISE Summit (Hong Kong), StartupCon (Korea), Myriad (Australia), Smashing Conference (New York & Germany), NYU Shanghai Program of Creativity & Innovation (China), IDEO Shanghai, Design Guru Summit (San Francisco and so on. Her talks have been always well received.

Speech Topics

How to Build Cross-Cultural Brands for a Global Market

Creativity, Design, Innovation, Diversity in Tech, Art

Designing Across Culture

In this talk, Creative Director Yiying Lu will share her branding design, illustration and typography projects from a multicultural & linguistic aspect. She will showcase and talk about her cross-cultural design practices for global companies and organizations, such as Disney Shanghai, Twitter, China Australia Millennial Project, Wasabi Warriors, the Dumpling Emoji Project and so on. This talk will take audiences on a journey of exploring creativity within cross-cultural communication in the age of globalization.

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