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Youngme Moon      

Donald K. David Professor of Business Administration, Harvard Business School; Authority on Intersection of Brand Strategy & Culture; Author, "Different"

Youngme Moon, the Donald K. David Professor of Business Administration at Harvard Business School, has held numerous esteemed positions during her time at the institution. These include Senior Associate Dean for the MBA Program and Senior Associate Dean for Strategy and Innovation. In these roles, Moon launched key initiatives such as the MBA FIELD curriculum and the HBX Learning Platform, demonstrating her innovative approach to education. She focuses on the intersection of business, branding, and culture, giving particular attention to the evolving AI economy.

Moon's impact within the academic community extends beyond the classroom. She has published and sold over a million case studies on globally recognized companies like Microsoft, IKEA, and Starbucks. Her research has been featured in prominent publications such as the Harvard Business Review, The Wall Street Journal, and Forbes, proving her influence in the field of business education. She also authored the bestselling book "Different," which further solidified her reputation as a thought leader in her field.

Outside of academia, Moon sits on the Board of Directors for several organizations, including Unilever, Rakuten, Sweetgreen, Warby Parker, MasterCard, Riot Games, and Groq. Her involvement with startups such as Groq and Whoop showcases her keen interest in emerging industries and technologies. She is not only the first Asian-American woman to receive tenure at Harvard Business School but also a recipient of the HBS Student Association Faculty Award for teaching excellence multiple times, as well as the inaugural recipient of the Hellman Faculty Fellowship for distinction in research.

News


The Billion-Dollar E-commerce Company You Know Nothing About
During our talk, Vadon mentions a book by Harvard business professor Youngme Moon called Different: Escaping the Competitive Herd. He was so moved after ...
Harvard Business School's Virtual Classroom
"Everything in the HBX Live Studio was designed to recreate the magic of the Harvard Business School case method classroom," said Professor Youngme Moon ...
Avid Technology Inc (AVID.O) People | Reuters.com
Dr. Youngme E. Moon is Independent Director of Avid Technology Inc since September 2005. Dr. Moon has been Senior Associate Dean for Strategy and ...

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