Mariand Castrejon Castañeda (born March 13, 1993), better known as Yuya, is a Mexican beauty vlogger and YouTuber, using the name lady16makeup on YouTube. In 2015, Bustle described her as the highest paid beauty blogger of that year. In March 2016, she was one of seven female YouTube creators who joined the United Nations' Sustainable Development Action Campaign, aiming to "achieve gender equality and empower all women and girls". As of July 2017, her channel is the 21st most subscribed on YouTube, the top channel operated by a woman, the top non-English self-owned channel, and the most subscribed channel from Mexico. Her channel, with over 18 million subscribers, grows at a rate of about 60,000 subscribers per week.

YouTube Sensations, Blogging, Viral Videos Online Video, Beauty,