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Yuzaburo Ueda  

Director of Global Marketing Planning Center at Panasonic

Yuzaburo Ueda is the Director of Global Marketing Planning Center at Panasonic, formerly known as Matsushita Electric Industrial Co. He established the global marketing planning center in 2011.

Ueda oversees product planning for all household appliances within Panasonic, such as digital products, home appliances, and beauty health-care products. In addition, he is working to develop human resources for the global product-planning function and develop a network of global lifestyle researchers. His recent undertaking has been the development and market introduction of the J Concept product line.

Ueda joined Matsushita Electric Industrial Co in 1982. He was at first in charge of marketing cleaning-related products for the Japanese market. He helped to integrate the Japanese marketing department across product areas in 2001, and then began overseeing the marketing for various appliance products, such as refrigerators, washing machines, and air conditioners.

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