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Ze Frank      

President of BuzzFeed Motion Pictures, Internet Celebrity, Entrepreneur and Viral Media Consultant

Ze Frank (pronounced "Zay") brings audiences an experience they will never forget, a truly entertaining and yet insightful look at how technology and creativity intersect, especially in web design, marketing and new forms of media.

He has become a staple at such annual technology events as Pop!Tech and the TED Conference.

Ze has unique experience doing new media design and marketing for important customers, helping them understand viral marketing and the contagious media. in which it takes place, and to think about creative development in general.

He spent two months in 2004 as Artist in Residence at MSN, helping them develop strategies for creating online community spaceshis specialty.

Other clients include Leap Productions, National Geographic, Absolut vodka, Lotto and Bennington College.

He teaches a graduate course on The Creative Act at New York University.

Ze is very funny and energetic as a presenter. Hes full of valuable ideas and he inspires ideas through his own creativity.

Very few speakers so effectively combine style with content, humor with ideas and insight.

Using plain language, anecdotes from the wealth of his own experience, and rich knowledge of the industry. Ze walks you through the bizarre landscape of the Internet and offers advice on how to approach it in a meaningful way. The Internet is not just a technology revolution; its a social revolution that is transforming the way people behave and consume.

Ze has had unparalleled success creating online community spaces and innovative content that get the audience to act and then interact. Hes experienced viral marketing in a direct and personal way. Over 50 million people have visited his own website, zefrank.com. Its won a Webby, was in Time magazines Top 50 Websites of 2005, and has been mentioned a lot in the media.

Ze's latest work includes:

A Show by Ze Frank is the recently revived and crowdfunded venture by Ze. Originally airing in 2006, the show aired 5 times a week. This past April, in order to bring it back, Ze raised over $150,000 on Kickstarter from old and new fans alike -- the initial fundraising goal was $50,000. As stated in The Economist, "Mr. Frank's show was unique in 2006, and remains remarkable in 2012."

Star.me Ze is creator and CEO of the new social gaming site Star.me. The premise is simple, even as adults we seek gratitude and validation. Star.me brings us back to the day of goldstars and the simple joy these illicit. Users are encouraged to participate in Missions of the Day, sometimes guest curated by other social media celebrities.

Young Me, Now Me Ze's original social experiment started in 2010 asked participants to reenact childhood photos as adults. The phenomenon resulted in the recently published book, "Young Me, Now Me." Photos were not limited to the hilarious but as noted in the Huffington Post, 'others are poignant reminders of how much people change - and how much they stay the same.'

Speech Topics

Contagious Media: Beyond Viral Marketing

Length: 45 to 60 minutes.

Viral Marketing campaigns are risky and even when they work it is hard to convert that success into long-term value. Network–oriented thinking shouldn’t be in isolation, it should permeate all facets of a brand's online and offline presence.

This talk draws upon years of experience as a creator of widely shared media, as the facilitator of massive online communities, and as a social media consultant to a wide range of industries.

How do you build in “social imperatives” so that people share your media? How do you build opportunities for your customers to show you what they think is interesting? How can you use statistics to adjust your strategy in real time? How do you create “emotional resonance” with your audience? Once you have started a conversation with the audience, how do you keep it going? How do you increase participation and how do you get people to talk behind your back?

Values: Marketing in a connected world—how to effectively engage online audiences.

Contagious Media Workshop

Length: two 45 minute talks and an hour of moderated question and answer directed at the company's specific challenges.

Ze and colleague Jonah Peretti, co-founder of HuffingtonPost, cover contagious media in depth from both cultural and practical standpoints. The two presentations are followed by a planned Q&A session to address the specific concerns of the brand or company.

Smart Fun—The Hard Way: Lessons Learned from a Life Online

Length: Variable, up to an hour.

Through stories, interactive applications and tons of slides, Ze talks about his crazy experiences in the online world, starting with a viral hit that propelled him into the center stage of online celebrity (before that even existed) through the creation of the world’s first earth sandwich, to a two thousand person game of ro-sham-bo, to collaboratively written music about anxiety, to a dress up your vacuum cleaners bit. A funny and often touching look at the modern struggle of connecting with a vast but unseen audience.

Values: How to connect with your audience. How to change with the changing desires of your audience. Fun.

Smart Fun—Everything You Ever Wanted to Know About Everything

Length: Variable, up to an hour; can also be done as a series of short interstitials throughout a conference.

A collection of visuals and stories inspired by years of online curiosity and research. From the history of airplane safety cards to the audience-assisted search for the creator of a random online viral audio clip. Very funny and fast paced. In the style of the performance that was a hit at the Ted conference, etc…

Values: Fun.

Thinking Social

Length: 45 to 60 minutes.

Using a mix of personal anecdotes and examples from companies that get it or don’t, this talk tries to get at the big questions surrounding social media.

Audiences are becoming more engaged and increasingly expect to be able to interact, give their opinions and converse with brands.

When and how do you decide to engage in social media platforms? How much time do you devote to social media and who should be doing it? If you think of social media as a “conversation” with your customers, then what is your brand’s “voice” and how do you find it? How do you keep the conversation going using “action chains” targeted at specific user expectations? How do you increase participation and maximize its value? What can be measured and what can’t?

The goal of the talk is to present the costumer with ways of thinking about these questions, and models for moving forward in an ever-changing landscape.

Values: Marketing in a connected world—how to approach Social Media; how to get the most from your customers.

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