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Zeev Neuwirth  

Senior Medical Director of Population Health, Atrium Health

Zeev Neuwirth MD currently serves as the Senior Medical Director of Population Health for Atrium health. Prior to this appointment, Dr. Neuwirth served as the Senior Medical Director for Primary Care Services and the Chief Clinical Executive of the Atrium Health Medical Group - a group consisting of approximately 2000 providers, which proactively provides medical care to over 1.1 million primary care patients, and serves a community of over 2 million people in the greater Charlotte area. Prior to joining Atrium Health, Zeev served as Chief of Clinical Effectiveness & Innovation at Harvard Vanguard Medical Associates, a 600 physician multi-specialty practice located in Eastern Massachusetts.

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What Medicine Must Learn from Marketing - A Roadmap for Thriving in Today’s Healthcare Market

Consumerism is the tectonic shift that is rapidly transforming healthcare delivery. It’s at the core of what is driving both individual patient behavior as well as corporate employer & payer behaviors. It’s defining the business and clinical outcomes that hospital systems and all other major stakeholders in healthcare are seeking. With his unique approach to reframing healthcare, Dr. Neuwirth presents the mounting evidence for why successful legacy stakeholders and new entrant disrupters are focused on the consumerist approach. Drawing from dozens of in-depth interviews he’s conducted on his award-winning podcast, ‘Creating a New Healthcare’, as well as from the years of research behind his widely acclaimed 2019 book, ‘Reframing Healthcare - a Roadmap for Creating Disruptive Change’, Dr. Neuwirth has crafted a comprehensive and replicable roadmap for delivering consumer-oriented healthcare - what he terms ‘the Marketing Mindset’. This talk is not about marketing healthcare - it’s about delivering healthcare in a completely different framework. This talk is not about ideas - it’s about positive action and a well-designed plan. This talk is not about some distant future - it’s about what is happening today. This talk is intended for those bold, high-integrity leaders who are interested in being part of the healthcare disruption rather than being a party to it. Ultimately, this talk is for leaders who are committed to saving lives, humanizing healthcare and unlocking the profound value that is currently trapped in our legacy healthcare system.

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