Zig Serafin is the Chief Executive Officer of Qualtrics, a cloud-based subscription software platform for experience management. He joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Serafin has led the rapid growth of Qualtrics to over 13,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8 billion, the largest private enterprise software acquisition ever at the time.

Serafin was previously Corporate Vice President at Microsoft and led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams.

In his 17-year career at Microsoft, Serafin served as Corporate Vice President of program management and design for Microsoft’s services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft’s artificial intelligence platform, Cortana. Prior to that, he was President and General Manager of Microsoft’s Tellme Networks.

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