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Zoe Sugg        

Lifestyle Vlogger, Known as "Zoella" Online

Zoe Sugg was working as an apprentice at an interior design company when she created her blog, Zoella, in February 2009; as of March 2014 it has 140 million total visits.

The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009. Her main channel, Zoella, first named 'zoella280390' after her birth date, is mostly fashion, beauty hauls and "favourites" videos (showing her favourite products of the previous month). Her second channel, MoreZoella, contains mostly vlogs where she lets her viewers see what she is doing that day.

Sugg has done many collaborations on her channel Zoella with other YouTubers, including: Tanya Burr, Alfie Deyes, Tyler Oakley, Troye Sivan, Grace Helbig and many others.

In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service. Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013. As of August 2014, Sugg's main YouTube channel has over 5.5 million subscribers and over 230 million video views, and is the 74th most subscribed channel on the website; her second channel "MoreZoella" has over 2 million subscribers and over 100 million video views. She also has over 1 million followers on Twitter and over 2 million on Instagram.

In June 2014 Sugg was a guest panellist on the daytime chat show "Loose Women." She also appeared on This Morning in July 2014, to talk about social anxiety.

Sugg signed a two-book deal with Penguin Books in 2014, with her debut novel "Girl Online" being released the same year. The fictional book is aimed at a young adult audience and is loosely autobiographical, surrounding a 15-year-old anonymous blogger and what happens when her blog goes viral. It broke the record for highest first-week sales of a first-time novelist since Nielsen BookScan began compiling such records in 1998.

Sugg won the 2011 Cosmopolitan Blog Award in the 'Best Established Beauty Blog' category and went on to win the 'Best Beauty Vlogger' award the following year. She was also awarded the 2013 "Best British Vlogger" award at the Radio 1 Teen Awards; the 2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger"; and the 2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty."


YouTuber Zoe Sugg Signs Two-Book Deal With Penguin - GalleyCat
zoesugg Popular YouTuber Zoe Sugg has signed a two- book deal with Penguin UK. Known as Zoella to her fans, Sugg regularly posts beauty and advice ...
Zoella on Being Queen of Haul Vloggers Her Teenage Fans and More
The queen of them all is Zoella, a.k.a. Zoe Sugg, a 24-year-old who lives in Brighton, England, who begins each video by trilling “Hellllllooooo evvvverrrrboody” ...
YouTube Sensation Zoe 'Zoella' Sugg Sends Twitter Into Meltdown ...
Beauty guru Zoe 'Zoella' Sugg may have gone on This Morning to talk about her panic attacks and anxiety issues, but the vlogger ended up sending Twitter into ...

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