What's Like Being a COO at a Startup, with Jason Sew Hoy of 99designs | The Startup Foundry thestartupfoundry.com, 6 Dec 2012.

Our CEO, Patrick Llewellyn is mainly focused on long-term strategy as well as pursuing sales & marketing opportunities. There's some overlap of course but it's no coincidence that our main points of focus also correlate with the location of our teams, with Pat leading the sales and support teams based in San Francisco while I head up our product development team based here in Melbourne.

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