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Robin Raj  

Founder & Executive Creative Director Citizen Group

As an award-winning creative director and copywriter, Robin has contributed to some of the world’s best-known brands and organizations for more than three decades. Today, Robin is putting his energies towards building “citizen brands” and developing pro-social campaigns and initiatives working with clients such as Amnesty International, Cisco WebEx, Major League Baseball, Pabst Brewing, Rock the Vote, NRDC, USA Network, United Nations, Wal-Mart (sustainability initiative), and WWF Climate Savers. He is perhaps best known as creator of the “Imagine” and “Instant Karma” campaigns for Amnesty International, based on the songs of John Lennon which ran in more than 65 countries, and his work at Chiat/Day in the 1980s, where he created the NYNEX Yellow Pages "Human Cartoons" campaign, voted one of Adweek’s 25 Greatest Ad Campaigns. Robin previously co-founded Collaborate, where he led the development of integrated campaigns for Gore-Tex, Logitech, Philadelphia Eagles, Sierra Club, and Seagate, and before that, DAWG (Digital Artists & Writers Group), a creative boutique where he produced work for Coca-Cola, Citibank, Microsoft, General Motors, Guinness Brewing Company, Mastercard, PBS, and Virgin Records. He began his career at Hal Riney & Partners and Foote Cone Belding/SF, creating campaigns for AT&T, Blitz-Weinhard Brewery, Levi’s, Coors, Gallo, and VISA. In 1990, Robin was named to AdWeek's Creative All-Stars list.


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