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Jon Gray is a founder of Ghetto Gastro, a collective based in the Bronx that works at the intersection of food, art and design. Their goal is to craft products and experiences that challenge perceptions. At first, Gray and his co-creators aimed to bring the Bronx to the wider world. Hosting an event in Tokyo, for example, they served a Caribbean patty made with Japanese Wagyu beef and shio kombu — taking a Bronx staple and adding international flair. Now Ghetto Gastro is bringing the world to the Bronx. The first step: their recently opened “idea kitchen” — a space where they can foster a concentration of cultural and financial capital in their neighborhood.
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