Though she is an heiress to the Samsung Group, Lee is a skilled and driven businesswoman in her own right. As the CEO of Hotel Shilla—the empire’s $2.6 billion hospitality company—Lee runs a line of luxury hotels and a fast-growing duty-free business, which she is now expanding overseas. Boo-Jin is also the Director of the Dooeul Scholarship Foundation.

Hotel Shilla’s profits increased 61% in 2014. Given her father’s ailing health, many expect Lee’s powers to grow: at Samsung C&T, the de facto holding company of the Samsung Group and South Korea’s largest conglomerate, she is an Adviser with the Trading & Investment Group and President of the Resort & Construction Group’s Management Strategy Division.

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