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Amy Smilovic    

Fashion Designer & Creative Director of Tibi

Amy Smilovic, fashion designer and entrepreneur, started Tibi 15 years ago in Hong Kong, after she and her husband relocated to Asia from New York. Born from her childhood days of watching her artist father paint, Amy’s creative energy found a new home in the fabric markets of Hong Kong. Soon, Amy’s sketches and fabric selections transformed into a contemporary clothing line warmly embraced by the expatriate community. This early fanfare culminated into Tibi’s first order from Lane Crawford. From its first collection of four styles in 1997 to its current portfolio of 11 ready-to-wear collections a year, Tibi has strived, from the start, to make it easy for women to look confident and effortlessly polished.

In 2000, Amy and her husband returned to the U.S. and established Tibi’s headquarters in New York City. Each season, the collection delivers key elements of a versatile wardrobe: clean and relaxed separates and iconic pieces that express a unique design perspective on the season. Inspired by the character of the modern woman, Amy weaves in the contradictions that make individual style interesting: youthful and sophisticated, masculine and feminine, bold and muted. The collection perfects feminine dressing with opportune edginess.

Amy is a member of the Council of Fashion Designers of America (CFDA) and is actively involved in initiatives that forward the interests of the fashion industry. Tibi supports programs such as eBay’s “You Can’t Fake Fashion”, which fights against counterfeit goods and has been an active member of the philanthropic community, working with organizations such as Memorial Sloan Kettering, ASPCA and New Yorkers for Children. Amy and Tibi are featured across a broad range of top publications and websites such as Vogue, Harper's Bazaar, Elle, InStyle, Marie Claire, Women’s Wear Daily, Net-A-Porter Digital and to name a few.

Tibi has gained a loyal following among trendsetters -- Miroslava Duma, Hanneli Mustaparta, Olivia Palermo, Elisabeth Von Thurn Und Taxis, Tamu McPherson and Leandra Medine –- all of whom sit front row at Tibi’s runway shows. Seasonal brand campaigns have been carefully conceived to feature tastemakers such as Elin Kling, Julia Sarr-Jamois and Quentin Jones. Celebrity fans include Blake Lively, Emma Roberts, Taylor Swift and Solange Knowles.

Tibi is available at 600 upscale department and specialty stores worldwide including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Net-a-Porter, Shopbop, Harvey Nichols and Harrods.Tibi’s flagship boutique, opened in 2006, is located in the SoHo neighborhood of New York City.

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