Benoit Pagotto is the Senior Director of Brand & Partnerships at Nike and co-founder of RTFKT studios, a studio for next-generation sneakers, fashion and collectibles for the Metaverse.

Pagotto agreed to sell RTFKT to Nike in 2021. The company's mission is to merge augmented reality, NFTs, blockchain authentication with gaming and fashion. In May 2021, RTFKT studios raised $8 million in seed funding by Silicon Valley venture capital firm Andreessen Horowitz to expand the company’s global team and incubate new digital projects.

Video Gaming, Gaming, Fashion, Marketing, Digital Marketing, Co-founder, Technology, Innovation, Futurism, Virtual Reality, Virtual Worlds, Modern Media, Metaverse