Izen's Lokai brand of beaded bracelets has become a bona fide phenomenon, on sale at more than 5,000 locations in 170 countries. The $18 collectible multicolored rubber bangles each contain a droplet of mud from the Dead Sea and water from Mount Everest to represent life's highs and lows. They've been spotted on the wrists of athletes and celebs alike. Izen gives 10%of net profits to charity; he's raised over $7 million to date.

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