Baba Shetty is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including social, programmatic, search, media technology, BrandLive and connections planning. His team architects modern media programs for brands such as American Express, eBay, Victoria's Secret, Taco Bell, and Motorola.

Baba was previously CEO of Newsweek / Daily Beast, which won the 2013 Webby award for best news site. From 2005 to 2012 Baba worked at Hill Holliday, serving first as Chief Media Officer and then adding the role of Chief Strategy Officer. Baba led strategy for two client programs that each won a Cannes Lion. The media department under his stewardship was awarded Media Agency of the Year by Media Magazine for both 2011 and 2012, and Hill Holliday was the only agency in the United States to win Adweek's Media Plan of the Year Award four consecutive years.

Prior to Hill Holliday, spent three years as a research director and principal analyst at Forrester Research in Cambridge, MA. While at Forrester, Baba advised clients on a wide variety of interactive topics, including Web site design best practices, digital marketing, and e-commerce. Baba also worked seven years at BMW, leading marketing communications for the U.S. market. He helped initiate the BMW Films project, which inspired and won the first Cannes Titanium Lion, became a Harvard Business School case study, was inducted into the permanent collection of MOMA, and was named one of the 10 Best Digital Ideas of the Decade by the One Show.

Baba served on the advisory board of Maven Networks, a broadband video company acquired by Yahoo in early 2008 for $160 million. Baba has judged Effies and MIXX awards for multiple years, and is a Grand Effie juror for the 2014 Effie awards. He also participates in Wharton University's Future of Advertising Program and continues to serve as a board member and advisor to venture-backed startups.

Digital Marketing