Barbara J. Basney is director, global advertising for Xerox Corporation, Stamford, Conn.

She is currently responsible for Xerox brand and product advertising including traditional television, print, radio and outdoor, as well as online and emerging media. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, media mix optimization, and campaign results tracking.

Barbara joined Xerox in 2000, as a director of marketing communications for the Office Printing Division located in Portland, Oregon. Prior to Xerox, Barbara spent more than 15 years in marketing and advertising for both B-to-B and B-to-C Fortune 100 corporations, including Rite-Aid, Tektronix and Convergys. She has managed functions including advertising, public relations, corporate communications, direct marketing, trade shows, customer communications and marketing strategy.

She is active in the Association of National Advertisers and serves on the ANA Corporate Communications and Television Advertising committees, as well as being an AWNY member (Advertising Women of New York). Barbara also serves as a board member of Audubon Greenwich.

Basney, a Cherry Hill, N.J. native that grew up in Germany, received a Bachelor’s degree in Business Administration from the College of William and Mary in Williamsburg, Virginia and a MBA from Portland State University in Portland, Oregon. Her current home is in Stamford, Connecticut.

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