One of the most decorated athletes in American sports history, Bo Jackson electrified both the college and professional sporting worlds. A two-sport standout, Jackson is best-known as an unprecedented athlete, also a national figure for his “Bo Knows” Nike campaign.

Jackson burst into the national spotlight in 1982 as a freshman at Auburn and went on to win the 1985 Heisman Trophy. Following famed college football and baseball careers, Jackson played professionally in both sports. Jackson enjoyed four successful years in the NFL and eight in the MLB. Jackson stands alone as the only athlete to ever be named both an MLB and NFL All-Star.

After his playing days, Jackson has been successfully running several businesses over the last three decades, perfecting his strategies and venturing into multiple projects including starting several different food companies supplying to the beef and seafood industry and a CBD business.

Jackson hosts “Bo Bikes Bama”, an annual charity bike ride. On the ride, Jackson leads a pack of participants on their choice of either a 62 or 22-mile route that includes a trip through the campus of his alma-mater, Auburn University. All proceeds from the event go directly to the Governor’s Relief Fund, which provides crucial disaster preparedness and emergency management resources for his home state.

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